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From our blog
Building a Global Product Using Data and Market Insights
How would you feel if an investor bought into your business and led the turnaround to make it a multimillion-naira company within two years? We are sure you will be surprised and thrilled at the same time because you have managed the business for more years than this and the business may have been struggling before the intervention. You could say the quick turn-around is because the investor had the required funds to scale the business, but we are pretty sure beyond the funds, what he/she had access to, is information.
Leveraging Data to Develop a Unique Business Strategy
Businesses have tangible and intangible assets. In the same vein, they have strategic assets of which data is one of them, and they are at the intersection of tangible and intangible assets. These assets create persistent benefits unique to the business and cannot be imitated. Some of them include intellectual property, customer relationships/data, proprietary business processes and algorithms, novel revenue streams, and brand value.