To maintain a steady stream of revenue, small and medium-sized businesses should keep track of the latest trends and use their creativity to promote their project along with the goods and services they offer. According to the Forbes Coaches Council report, about 80% of present-day SMB enterprises focus on their digital presence and branding to perform well in the modern market. Visible online footprints are about successfully competing for new opportunities, sales, and profitable partnerships.

 

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A one-page website is a good way to represent your company and offer it to the target company. It is an essential tool for digital marketing that benefits businesses. One-pagers are recommended for small and medium-sized companies because they boost user engagement, they are simple in terms of navigation, and easy to maintain and update.

Besides, a one-pager is considered the best way to promote a website for today’s market players. Nevertheless, marketers should develop a well-thought-out strategy to prepare the business for the long run and read helpful tips on advertising a one-page website. All recommendations are based on high-level expertise, competence, and the latest trends.

Four Ways to Promote Your Business via One-Page Website Marketing

According to Elvira InfoTech research, one-pagers provide you with the best-suited customers.  It is essential to be sure that you have a win-win marketing strategy focused on your business goal.

Let’s take a closer look at the core aspects that will help you with your one-page website promotion.

#1 Boost Website SEO

The single-page SEO makes your website search-friendly and easier to rank on Google. According to Google’s development team representative Matt Cutts, if your SEO-friendly content and everything else on your website works well, then a one-page will also work well for  Google.

Start with catchy content that is relevant to your business goals—readability matters for your search engine optimization. Increase your organic traffic naturally with the help of well-structured and new texts on the single-page site.  The most helpful tips for your one-pager SEO are:

  1. Use only one H1: Multiple H1 tags can disorientate search engines and harm your keyword optimization.
  2. Break your content into sections: Use relevant anchors and key phrases to compliment your website structure so that the search engine better understands the single-page structure. Additionally, it will reduce the bounce rate since the user finds the needed information faster and commits the target action.
  3. Follow your business niche standards: Improve your on-page navigation with the help of Reviews, Contact, Pricing blocks.

Regarding keywords essential for your single-page SEO, you should start with comprehensive keyword analysis to find the best ones for your business niche. For this purpose, use the reliable keyword planner. With the help of this tool, you will not miss any critical key phrases and hit the market faster.

For example, the keyword planner tool by SE Ranking offers research and suggestions based on the results of deep analysis. Different parameters and metrics are taken into consideration all at once.

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  • The Difficulty metric shows how complicated it will be to get this search query ranked.
  • The Search Volume metric demonstrates the total number of searches for the query of your interest per month.
  • The CPC metric shows the average price of each click when it comes to Google paid cost-per-click campaigns. You have to decide on the aim of the campaign and its overall cost before targeting it.
  • That is when you switch to the Keyword Ideas It lists suggested key phrases that are semantically close to your query and can offer less competitive phrases or cheaper keyword options.

With the keyword research that will come in handy for SEO, feel free to use Google Analytics. It will be easier to track everything (all traffic) and run a per-section analysis (site content according to any dimensions).

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#2 Focus on Link Building

Your on-page optimization is impossible without link building. The main idea is to use all possible tactics to earn links and drive your rankings along with site traffic. Remember that one-pagers differ from websites with multiple pages. An abundance of content here is excluded, so you should be focused on all the ways that will bring you healthy, spam-free, qualitative backlinks.

Let’s review the most hot-topic approaches for link building:

  1. Forum Posting: Place helpful and valid contributions on the forums that match your business niche. Your content should cover a specific subject matter and encourage readers to visit your website.

Avoid spammy backlinks, and check the forum to view “red flags” (minimum 1,000 members, at least 10,000 posts, availability of new publications).

Prepare catchy and helpful content to engage your target audience tand make them visit your website.

  1. Guest Posting: Write an expertise article for a reputable blog or website in your business niche to attract a big audience. You should be authoritative and offer readers high-quality content that will interest them and encourage users to click on your website.

Pay attention to the website performance you have chosen for guest posting (domain authority more than 50, engaged and active readers, no traffic and keyword drops).

Provide qualitative research that will be approved by the authoritative website and will be helpful for readers.

  1. Link exchange: Agree with another brand in your business niche about link trading. Avoid reciprocal linking with websites that post low-quality content.

Check the website to avoid Google penalties that will not boost but harm your one-pager SEO.

Focus on the usefulness of information on the external website you link. Do not ruin your reputation and readers’ trust through bad link exchange practices.

Link Building Practices Exemplified

The Naologic company presents a good example of forum posting. Quora is used for link building and customer engagement.

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Exemplary guest posting is the practice of the co-founder of the WPForms and WordPress SMTP & PHP mailer plugin, WP Mail SMTP Jaret Atchison. He regularly posts helpful articles and guides on the Business2Community website.

Jaret has an excellent BIO for link building that should be taken into account.

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With regards to link exchange and link posting in reviews, these cases are too specific. Each business niche requires its own approach with personalized alerts for both partners and customers.

#3 Set up a PPC Campaign

First of all, your single-page website is PPC-friendly from the very beginning. As stated in the Search Engine Journal article, one-pagers are suitable for those business representatives searching for a specific audience. You can provide a certain type of user experience to your target customers. Nevertheless, do not forget other PPC campaign types that will help you control users’ behavior whilst promoting a website following your business needs:

  1. PPC ads in search engines – show advertising that is based on your main keywords. The most relevant key phrases should be used in the search bars. You will improve your site positions in an absolutely organic way.
  2. PPC ads on social networks – Facebook and Instagram ads are an example of this approach. The main benefit of this PPC campaign type is the high-quality integration of sponsored (suggested) content without harming the users’ social media network experience.
  3. PPC display ads – your advertising banners can appear on other websites and engage Internet searches to link to your one-pager. Note that CTRs for this campaign are lower than in others—select websites with huge traffic to catch maximum public attention.