Until the COVID-19 pandemic is over, staying relevant should be an important goal for tech startups, as it is for other businesses. If you find yourself wondering how your startup can get through the crisis and remain relevant, here are a few tips that might help:
Stay informed - It is critical for business owners to stay updated on the rapidly changing conditions during a pandemic. From changes in the business environment, health advisory, government policies etc. ensure you keep up with information as it becomes available.
Work on innovative tech solutions - If you have an idea for developing a tool that could in any way be of help in fighting the pandemic or improving social and health welfare, then start working on it as soon as possible. You would be surprised how much of a difference a simple app or similar tool can make.
Adapt your corporate messaging and overall strategy - Tailor your corporate and marketing messages in a way that helps you maintain connections with your customers, employees, partners and other key stakeholders.
Connect with startup communities - There are many ways to get involved in the quick development and implementation of solutions to tackle the crisis. So, get as involved as you can and encourage others in your community to do so as well.