Social media management is the process of analyzing social media audiences and developing a strategy that is tailored to them. It involves creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service, as well as monitoring, measuring, and reporting on social media performance and ROI.

Using social media to communicate and engage with customers has become one of the most cost-effective online marketing strategies to adopt. You can easily reach most online users, increase visibility and brand awareness.

Although it requires a lot of time and energy to create and publish quality content, the result is astonishing if done well. To make this easier, companies hire people to join their marketing team with the responsibility of managing their brands, products, and services on social media.


However, for start-ups and small businesses that do not have the financial strength to hire staff, there are marketing tools you can leverage to get the job done. To be successful in your marketing campaigns on social media, beat competitors as a small business owner, you’ll definitely need the help of social media management tools.

Remember that many local businesses are also competing for the same audience you’re trying to target. So, to scale your social media campaigns and gain a competitive edge, you’ll need to equip yourself with the best social media management tools in the market.

Also, a good social media networking tool can help you run targeted campaigns more efficiently, manage your time effectively, easily discover more content to share, and help you schedule your posts to go live at the time your audience is most likely to engage with it.

 Social media management tools allow you to measure your marketing campaign effectiveness and get better results from actionable insights that you can start implementing right away.

 Here is a list of the top 5 social media management tools that will help you grow and engage your followers, manage your account more effectively, as well as scale higher above your competitors within a short time.


Hootsuite is a simple but robust tool to promote your business on social media in Nigeria. Hootsuite allows you to schedule your posts ahead of time on several different social platforms where you have an account. When it comes to engagement, you can measure the performance of your content and improve on it using the built-in analytics tool.

 Hootsuite caters for all levels of business. Although it can be expensive compared to Buffer, BuzzSumo and some other tools, there are relatively inexpensive paid options for small businesses. There is a free plan that allows you to manage up to 3 social media profiles.

Hootsuite is a bit expensive, but they offer a 30-day free trial. Their paid plans start at $49 per month for a professional plan, $129 for a team and $599 per month for a Business plan. However, custom solutions are available for enterprises with different pricing structures. 


Buffer is one of the inexpensive but highly recognized social media scheduling tools in the industry. Buffer tool allows you to link all of your social media accounts in one place and schedule your post across them ahead of time. 

With Buffer, you can schedule, control and automate your posts as you like – you could set it to “every day” or “weekdays.” 

You can use it to evaluate previous posts impacts and identify which one is most effective.One interesting feature in Buffer is the browser extension that lets you buffer images, websites, or pages on the go. It gives you an analytics dashboard for tracking information on any of your posts; you can track comments and republish an old post that performed well.

Buffer has a 14-day free trial period. Their paid plans are $15, $65, and $99 per month. 


If you’re running out of content ideas for your social media accounts and blog posts optimization, BuzzSumo is one of the right tools for you. This tool helps you find new and popular content on the web, and generates ideas for your new blog posts and articles that you can share with your audience.


Using buzzSumo is easy; just type in a topic or keywords, and you’ll see a breakdown of popular trending posts in the category that you’ve entered into the input infield.


You can use Buzzsumo to discover influencers who share keyword-related content with your niche on social media. BuzzSumo is also a great tool to research content ideas for your marketing campaign and reach out to the top influencers in your industry.

There are four key features BuzzSumo offers straight out of the box that you can tap into to boost your online presence:

Content Insights: This lets you know what people are currently talking about on social media and helps you to gather information on the topics that are getting the most attention.

  1. Influencer Information:BuzzSumo provides details of who people are listening to at a particular period of time, including who gets the most likes and shares. When you are trying to incorporate influencer marketing strategy into your marketing plans, this tool becomes handy. Having the details of influencers in your niche that have the public’s attention and trust will help you identify who to work with.
  2. Alerts: The alert feature in BuzzSumo is an interesting feature that you get straight out of the box. BuzzSumo’s Alerts lets you set up keyword alerts so that you can be up to date when new content is posted or updated on the internet. It gives you information about who, where, and when of any post on social media, allowing you to determine the next step in your marketing effort.
  3. Competitor Analysis:Want to know and track your competitors? Use BuzzSumo! You can find out what strategy your competitors are employing, know what’s working for them and what’s not. And thus, helping you to stay clear of things that are not effective and gives you insights into what works best, and where you stand in comparison to them.

To start with buzzSumo, you’ll have to subscribe to any of their plans. Their pricing plans are from $79, $179, $299, or $499 per month for enterprise and custom plans.


Sprout Social is a multi-level access tool that helps you to manage and better control your marketing efforts. It makes it easy for social media managers to assign, coordinate tasks with team members and allows you to monitor all of your accounts on social media networks. 

Sprout Social, just like some other social media tools comes with full post scheduling capabilities, social listening, a detailed reporting dashboard that tracks engagement and interactions with the content you post on social media.

Sprout Social is relatively expensive for small businesses but they offer a free 30-day trial on any plan you choose ($99, $149, or $249 per month).


Brandwatch is similar to Awario. Brandwatch watches your brand and products mentioned across the internet. It offers:

  • Deep audience insights.
  • Powerful analytics.
  • Beautiful data visualization.

Beyond tracking mentions, Brandwatch also allows you to create product innovation and staying ahead of the competition through its built-in consumer insights and audience analysis features that will let you:

Search for articles, comments, reviews and other conversations.

  • Use segmentation to select categories that are relevant to your business.
  • Analyze data for discovery.
  • React in real-time with instant email alerts.

 To get pricing ideas, you can book a meeting with the company on their website to negotiate a plan that best suits your business needs

In summary, social media management tools come in various forms and specifications, and what suits you best depends on your social media goals and needs.

Social media provides great money-making opportunities – on the condition you manage your social channels in an organized and efficient way.