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Let Customers Be King! Make Selling Almost Unnecessary

My days selling insurance still stick. Though it hurts. But it is what it is. I recall making a sales call that ended in a nightmare. That's a story for another day. But my frustration at the time stemmed from the fact that I did not understand the concept of sales or marketing.

This intriguing article by Mr. Oyeniyi Faleye on how to master the art of marketing is a recipe for every business owner

The Switch To Clean Energy And Its Opportunities

Leveraging summer & end-of-the-year festivals for business profitability

Whenever you hear the word "summer", what is the first thing that comes to your mind? Time to relax and have fun? Holiday? Family time? Don’t all these terms just scream “DEBIT”? I’m guessing you’re thinking exactly what I’m thinking! Summer and holidays are a lot of fun and excitement, but they sure do take a lot of money from the pockets of business and even individuals’ accounts. This is often the period when most people need fast cash in order to take advantage of sales. 

Have you ever heard of the word “Opportunist”? An Opportunist is a person who takes advantage of opportunities as they arise, regardless of planning or principle. As a business owner, you need to find the opportunity in every spending, to enable you to yield profit. Although this may not be applicable in every situation, this rule is advisable in the case of summer and end-of-the-year festivities. If you’re not taking advantage of nearby festivals and community events to promote your business, you’re likely missing out on a valuable opportunity to grow. In fact, a recent study revealed that 44% of marketers see a 3:1 return on their event marketing investments.

5 Tips to Note When Offering Personalized Customer Service

A vital means to retain customers and maintain financial success in today’s world is customer service. Customer service is carried out through multiple channels and platforms and tends to shape a customers’ perception of your brand than ever. With personalized customer service, you can make your business stand out.