Whenever you hear the word "summer", what is the first thing that comes to your mind? Time to relax and have fun? Holiday? Family time? Don’t all these terms just scream “DEBIT”? I’m guessing you’re thinking exactly what I’m thinking! Summer and holidays are a lot of fun and excitement, but they sure do take a lot of money from the pockets of business and even individuals’ accounts. This is often the period when most people need fast cash in order to take advantage of sales.
Have you ever heard of the word “Opportunist”? An Opportunist is a person who takes advantage of opportunities as they arise, regardless of planning or principle. As a business owner, you need to find the opportunity in every spending, to enable you to yield profit. Although this may not be applicable in every situation, this rule is advisable in the case of summer and end-of-the-year festivities. If you’re not taking advantage of nearby festivals and community events to promote your business, you’re likely missing out on a valuable opportunity to grow. In fact, a recent study revealed that 44% of marketers see a 3:1 return on their event marketing investments.