27-Jul. 2021
Leveraging Data to Develop a Unique Business Strategy
Businesses have tangible and intangible assets. In the same vein, they have strategic assets of which data is one of them, and they are at the intersection of tangible and intangible assets. These assets create persistent benefits unique to the business and cannot be imitated. Some of them include intellectual property, customer relationships/data, proprietary business processes and algorithms, novel revenue streams, and brand value.
